Sweet smell of retail success seen in NY!

Willy Wonka Candy Co (http://www.wonka.com) has just landed its first retail location in New Yorks Times Square.

This is a really fun experience so if you are ever in NY I would suggest paying this retail store a visit as every aspect of retail design has been considered to give everyone the whole Willy Wonka experience. It was never going to be an ordinary candy store and this new retail design brings your imagination to life. The magic of the film and book have been interpreted into retail format.


Retail design and brand experience
The brand experience starts outside the store on the sidewalk with huge canvass images set behind the windows to entice people in. The flashing, colour changing light and moving objects add to the theatre and a large flat screen TV plays constant commercials through the window. Inside the store there is a 21ft candy tree with an illuminated sign saying ‘feed your imagination’. Floor vinyls and graphics add to the retail design experience and sented air technology is a new sensation for consumers both old and young!