MINISTRY OF WAXING
SAVE THE BRAZILIAN RAIN FORESTS?????
Caught my retail eye whilst walking through South Moltonstreet, London W1. “Cheeky-ness” and apparently professional quality in this Singapore originated WAXING SALON CHAIN with a difference.
Look up their website and chuckle …..
www.ministryofwaxing.com
Caught my retail eye whilst walking through South Moltonstreet, London W1. “Cheeky-ness” and apparently professional quality in this Singapore originated WAXING SALON CHAIN with a difference.
Look up their website and chuckle …..
www.ministryofwaxing.com
CHOCOLATE STORES IN LONDON
CHOCOLATE & LONDON,UK
During a short visit to london, UK I noticed a growing number of new and challenging chocolate stores that opened up all over the City. Here are a few chocolate stores I saw:
Hotel Chocolat, nice UK concept ( also 2 stores in Boston,US). Very much a Fashion store in Chocolate. The chocolate is ok, I suppose – more the Cadbury level – but packaging is great as is the stores fantastic merchandising. They have some 50 + stores all over the UK. www.hotelchocolat.com
Jeff de Bruges, Mayfair, London, UK
Their first in London and they’ve got some 200 + stores. The bulk in France and a number of emerging markets. Very few in the more developed countries ……….begs the question whether by necessity or is it smart marketing? I met their London Franchisee, Raks Shah, great and above all passionate retailer of chocolate.
Nice fit out but here in contrast to Hotel Chocolat I tasted some real top end chocolate…. Also fantastic packaging but merchandised in a less exiting fashion than at Hotel Chocolat. Liked particularly that they package “fresh” and at store level. www.jeff-de-bruges.com
Artisan du Chocolat, London. A UK start up (three stores in London) developed by an Irish / Belgian team for UK taste. Their interior is unusual and above all their drinking chocolate is a must! Gives a very artisanal handmade feel with great taste and like before nice packaging. Here a little more attention to staff and its attitude would improve the overall impression. www.artisanduchocolat.com
During a short visit to london, UK I noticed a growing number of new and challenging chocolate stores that opened up all over the City. Here are a few chocolate stores I saw:
Hotel Chocolat, nice UK concept ( also 2 stores in Boston,US). Very much a Fashion store in Chocolate. The chocolate is ok, I suppose – more the Cadbury level – but packaging is great as is the stores fantastic merchandising. They have some 50 + stores all over the UK. www.hotelchocolat.com
Jeff de Bruges, Mayfair, London, UK
Their first in London and they’ve got some 200 + stores. The bulk in France and a number of emerging markets. Very few in the more developed countries ……….begs the question whether by necessity or is it smart marketing? I met their London Franchisee, Raks Shah, great and above all passionate retailer of chocolate.
Nice fit out but here in contrast to Hotel Chocolat I tasted some real top end chocolate…. Also fantastic packaging but merchandised in a less exiting fashion than at Hotel Chocolat. Liked particularly that they package “fresh” and at store level. www.jeff-de-bruges.com
Artisan du Chocolat, London. A UK start up (three stores in London) developed by an Irish / Belgian team for UK taste. Their interior is unusual and above all their drinking chocolate is a must! Gives a very artisanal handmade feel with great taste and like before nice packaging. Here a little more attention to staff and its attitude would improve the overall impression. www.artisanduchocolat.com
Globalization pays off
Over the longer term, retailers operating in more countries have grown sales nearly 2 percentage points faster than retailers operating in only one or two countries. Although this did not hold true in 2006, when retailers
that stayed closer to home outpaced their more globally minded peers, profitability for the global retailers was considerably higher. Please read this interesting research study on globalization.
Retailers with operations in 10+ countries posted and average net profit margin of 4.7% compared with 3.1% for those operating in only one or two countries.
Source: Deloitte
Retail is Detail in Vienna
VIENNA, AUSTRIA A SHORT RETAIL TRIP!
Toilets can also be fun...
Came across this great public toilet in a subway close to the Vienna State Opera.
Viennese waltz music, chrystal chandeliers and warm, cozy colours - your visit to a memorable experience, fitting the City with a naturally an obliging and courteous toilet assistant, that greeted everyone with :
Gruess Gott! The proper Viennese greeting!!!
Hotel and Restaurant Sacher, Vienna
Tradition and the best Cake in the world(?) the famous Sacher Torte. www.sacher.com
My next short retail business stop this week will be in the UK .... Every time I go on business I'll write a short or lengthy post on remarkable retail trends and retail stores so keep in touch with Retail is Detail.
Toilets can also be fun...
Came across this great public toilet in a subway close to the Vienna State Opera.
Viennese waltz music, chrystal chandeliers and warm, cozy colours - your visit to a memorable experience, fitting the City with a naturally an obliging and courteous toilet assistant, that greeted everyone with :
Gruess Gott! The proper Viennese greeting!!!
Toilet Vienna
The “Fauchon” (famous 18th century gourmet retail store) of Vienna is the ultimate stroll through "great gourmet land". Lovely Fin de Siecle architecture, great and obliging – well groomed –staff a fine restaurant for Viennese coffee and pastry, makes this ( notwithstanding the prices ) a great visit . Great service and selection coupled with style and presentation has a future. www.meinlamgraben.at
Julius Meinl am Graben, Vienna, Austria (Est. 1862)
Julius Meinl
Hotel and Restaurant Sacher, Vienna
Tradition and the best Cake in the world(?) the famous Sacher Torte. www.sacher.com
Poetry in chocolate with a whiff of apricot ……..
My next short retail business stop this week will be in the UK .... Every time I go on business I'll write a short or lengthy post on remarkable retail trends and retail stores so keep in touch with Retail is Detail.
The Natural Kitchen
This market has all organic, wild and artisan foods to offer. Good to see the (organic) wine selection flourish. With some small foodservice inside, you are able to combine shopping with a light lunch.
- Whatever happened to the thrill and excitement of food shopping?
- Where did the animation and bustle of traditional markets disappear to?
- Why has the high street experience become so clinical and uninspiring? Where are the smiling faces, the unbridled enthusiasm for real food?
Pure and Authentic
These questions the founders have been asked themselves while setting up The Natural Kitchen. They are obsessed with wanting to bring the best food that is out there to their clients. Food that is produced as purely and authentically as possible, sourced from hand-picked suppliers who care passionately about what they do and whose values we share. Above all, they want to encourage food biodiversity in all its glory, celebrate the renaissance for real food, and show you just how good food and shopping for food can really be.
They stand for: taste, quality, seasonality, integrity, authenticity, traceability and pleasure. In a nutshell, if it is not fresh, healthy, tasty and produced in the right way, it simply does not appear in The Natural Kitchen.
www.thenaturalkitchen.com
* courtesy of Shoot my Food
Food trends in retail
Thousands of food professionals spent a week
sifting though 80,000 products from more than 1,000 exhibitors at the
35th annual Winter Fancy Food Show. From all those choices, some trends
emerged.
Organic Chocolate
Health nuts cursed with an insatiable sweet tooth have begun seeking low-fat alternatives to decadent desserts. “People are looking for good-for-you foods so that when they do indulge, they feel better about it because the ingredients are better or organic,” says Desiree Mimlitsch, director of marketing at Big Train, Inc., which manufacturers organic chocolate syrup. Though Hershey’s is the indisputable market leader, this organic alternative has a “similar taste,” says Mimlitsch, plus it boasts organic and all-natural ingredients.
Coconut
Coconut flavors have taken off in the last year, largely because product makers have figured out a way to keep the fruit pure and natural while retaining its taste. “People are just embracing that flavor. It’s one of the biggest things that’s happening here,” says The Fancy Food Show’s Ron Tanner, who listed coconut water, ice cream, and yogurt among the most popular products. “There’s been an ongoing consumer shift away from carbonated beverages and that’s no secret,” adds Arthur Gallego, communications director for Vita Coco, which manufactures coconut water. “People are looking for a noncarbonated water-type alternative that does more,” he added, describing the beverage as “thicker, milkier, more syrupy” than water.
Gluten-Free Food
Gluten-free products are not just for those unfortunate folks dealing with hypersensitive allergies. “So many people have wheat allergies, and even if they don’t, they just feel better if they don’t eat wheat,” The Fancy Food Show’s Ron Tanner says. While it used to be difficult, if not impossible, to make pasta without gluten (which is essentially the glue that holds the dough together) companies like Conte’s Pasta have figured out how to produce gluten-free dishes like ravioli and pierogies. It’s a good thing, too, because it can be “devastating” to give up anything containing wheat, barley, or rye, says the company’s Judy Sabella, who claims she often receives phone calls from teary-eyed customers, thanking her for bringing them back to the world of pasta.
Exotic Citrus
Ever since a summer craze for blood oranges, food makers have been looking to infuse exotic citrus fruits into as many dishes as possible, not only juices but also cooking sauces (think Hawaiian-style chicken and pork), candy and ice cream. “Citrus is always kind of a nice palate cleanser,” says Angela James from Silver Moon Desserts, whose new lavender limoncello sorbet is a big hit thanks to its “sharp flavor” that doesn’t overwhelm the palate. “It can be really flavorful without being overpowering and it’s just a very clean flavor.”
Nostalgic Comfort Food
During difficult times, history shows that people turn to old-fashioned sweets like peppermints, peanut butter cups, and Oreo cookies to feel better. More sustainable alternatives include homemade meatloaf and mini hamburgers, most popular during the 1950s and '60s, because they offer a sense of “hominess and comfort.” Companies are catching on to this belly-pleasing remedy for stress and are coming up with foods that honor the classics. At Daddy Cakes, the makers of cake and pancake mixes are taking this trend a step further by pairing up with designer Paul Frank to add a little monkey cheer to their products.
Anything Pickled
A “renaissance in pickling” is responsible for the onslaught of pickled products that were featured at the Fancy Foods Show, explains Ron Tanner. “Years ago, farmers used to pickle their own products and now you see people beginning to pickle green beans and coming up with different kinds of cucumber pickles.” There has also been tremendous growth in pickled Asian products, like this pickled ginger from the Baycliff Company. People are realizing that they can develop “really tasty things” just by pickling them, Baycliff’s Adam Johnson says. “Virtually every kind of culture pickles things.”
Smoked Fish
White fish and smoked salmon are favorite staples at New York Sunday brunches, where they are regularly mixed with mayonnaise, onions and capers. But the smoking technique is spreading to other products, too, explains Adam Caslow of Acme Smoked Fish, which showcased this “delicate” smoked Bering Cisco at the Fancy Foods show. “People are looking to be wowed by food, and adding smoke flavor really intensifies the natural flavors. It adds a whole other layer of flavors and smells that are interesting and get people thinking in the same way that they’d think about a fine wine,” he says.
Bacon Sweets
“Bacon is one of those foods that everyone, even vegetarians, like,” claims Katrina Markoff, founder of Vosges Haut-Chocolat. Markoff has been adding bacon bits to chocolate-chip pancakes since she was 7 years old, and now sells them, along with dozens of other bacon-infused treats, across the country—everything from bacon coffee to bacon caramel. “There’s something to that salty, smoky with sweet [taste]. It just works so well.” The combination is so popular that Markoff has begun receiving requests to create a vegan alternative to her most famous concoction, the bacon chocolate bar. “We can’t keep any of them in stock.”
Tricked-Out Popcorn
Rural Route 1 Popcorn in Wisconsin is best known for mixing chocolate and nuts with homemade popcorn—and giving the combinations whimsical names like K’nuckle Popcorn (white fudge over popcorn and whole almonds) and C.C. Winkle (milk chocolate fudge over popcorn with cashews). “Most people have a taste for chocolate, and then when you mix it with all that extra crunch that popcorn gives you, and then you throw in the nuts, it’s the snack that has at all,” says store manager Peggy Biddick. Why the timeless addiction? “Every generation loves popcorn and I don’t know if it’s nostalgia… but it gives people nice warm feelings about snacking with their families.”
Spicy Snacks
Though snacking habits know no age, adults are craving bigger flavor variety than, say, plain ol’ potato chips. “We were finding that people were really looking for things that gave them a kick,” says Debbie Marden of Deep River Snacks, which recently came out with three types of ultra bold-tasting chips. “These combinations contain plenty of garlic, ginger, onion to keep the mature palate happy,” and the ingredients “entice you so that you actually have to eat more.” Chocoholics, too, can partake in spicy snacking with treats like Super Chile Toffee Squares that are manufactured by Poco Dolce. This “sweet heat” is “slow-building” and “complex,” qualities that older customers tend to enjoy, the company’s Candice Beltz explains.
Courtesy: The daily beast
Organic Chocolate
Health nuts cursed with an insatiable sweet tooth have begun seeking low-fat alternatives to decadent desserts. “People are looking for good-for-you foods so that when they do indulge, they feel better about it because the ingredients are better or organic,” says Desiree Mimlitsch, director of marketing at Big Train, Inc., which manufacturers organic chocolate syrup. Though Hershey’s is the indisputable market leader, this organic alternative has a “similar taste,” says Mimlitsch, plus it boasts organic and all-natural ingredients.
Coconut
Coconut flavors have taken off in the last year, largely because product makers have figured out a way to keep the fruit pure and natural while retaining its taste. “People are just embracing that flavor. It’s one of the biggest things that’s happening here,” says The Fancy Food Show’s Ron Tanner, who listed coconut water, ice cream, and yogurt among the most popular products. “There’s been an ongoing consumer shift away from carbonated beverages and that’s no secret,” adds Arthur Gallego, communications director for Vita Coco, which manufactures coconut water. “People are looking for a noncarbonated water-type alternative that does more,” he added, describing the beverage as “thicker, milkier, more syrupy” than water.
Gluten-Free Food
Gluten-free products are not just for those unfortunate folks dealing with hypersensitive allergies. “So many people have wheat allergies, and even if they don’t, they just feel better if they don’t eat wheat,” The Fancy Food Show’s Ron Tanner says. While it used to be difficult, if not impossible, to make pasta without gluten (which is essentially the glue that holds the dough together) companies like Conte’s Pasta have figured out how to produce gluten-free dishes like ravioli and pierogies. It’s a good thing, too, because it can be “devastating” to give up anything containing wheat, barley, or rye, says the company’s Judy Sabella, who claims she often receives phone calls from teary-eyed customers, thanking her for bringing them back to the world of pasta.
Exotic Citrus
Ever since a summer craze for blood oranges, food makers have been looking to infuse exotic citrus fruits into as many dishes as possible, not only juices but also cooking sauces (think Hawaiian-style chicken and pork), candy and ice cream. “Citrus is always kind of a nice palate cleanser,” says Angela James from Silver Moon Desserts, whose new lavender limoncello sorbet is a big hit thanks to its “sharp flavor” that doesn’t overwhelm the palate. “It can be really flavorful without being overpowering and it’s just a very clean flavor.”
Nostalgic Comfort Food
During difficult times, history shows that people turn to old-fashioned sweets like peppermints, peanut butter cups, and Oreo cookies to feel better. More sustainable alternatives include homemade meatloaf and mini hamburgers, most popular during the 1950s and '60s, because they offer a sense of “hominess and comfort.” Companies are catching on to this belly-pleasing remedy for stress and are coming up with foods that honor the classics. At Daddy Cakes, the makers of cake and pancake mixes are taking this trend a step further by pairing up with designer Paul Frank to add a little monkey cheer to their products.
Anything Pickled
A “renaissance in pickling” is responsible for the onslaught of pickled products that were featured at the Fancy Foods Show, explains Ron Tanner. “Years ago, farmers used to pickle their own products and now you see people beginning to pickle green beans and coming up with different kinds of cucumber pickles.” There has also been tremendous growth in pickled Asian products, like this pickled ginger from the Baycliff Company. People are realizing that they can develop “really tasty things” just by pickling them, Baycliff’s Adam Johnson says. “Virtually every kind of culture pickles things.”
Smoked Fish
White fish and smoked salmon are favorite staples at New York Sunday brunches, where they are regularly mixed with mayonnaise, onions and capers. But the smoking technique is spreading to other products, too, explains Adam Caslow of Acme Smoked Fish, which showcased this “delicate” smoked Bering Cisco at the Fancy Foods show. “People are looking to be wowed by food, and adding smoke flavor really intensifies the natural flavors. It adds a whole other layer of flavors and smells that are interesting and get people thinking in the same way that they’d think about a fine wine,” he says.
Bacon Sweets
“Bacon is one of those foods that everyone, even vegetarians, like,” claims Katrina Markoff, founder of Vosges Haut-Chocolat. Markoff has been adding bacon bits to chocolate-chip pancakes since she was 7 years old, and now sells them, along with dozens of other bacon-infused treats, across the country—everything from bacon coffee to bacon caramel. “There’s something to that salty, smoky with sweet [taste]. It just works so well.” The combination is so popular that Markoff has begun receiving requests to create a vegan alternative to her most famous concoction, the bacon chocolate bar. “We can’t keep any of them in stock.”
Tricked-Out Popcorn
Rural Route 1 Popcorn in Wisconsin is best known for mixing chocolate and nuts with homemade popcorn—and giving the combinations whimsical names like K’nuckle Popcorn (white fudge over popcorn and whole almonds) and C.C. Winkle (milk chocolate fudge over popcorn with cashews). “Most people have a taste for chocolate, and then when you mix it with all that extra crunch that popcorn gives you, and then you throw in the nuts, it’s the snack that has at all,” says store manager Peggy Biddick. Why the timeless addiction? “Every generation loves popcorn and I don’t know if it’s nostalgia… but it gives people nice warm feelings about snacking with their families.”
Spicy Snacks
Though snacking habits know no age, adults are craving bigger flavor variety than, say, plain ol’ potato chips. “We were finding that people were really looking for things that gave them a kick,” says Debbie Marden of Deep River Snacks, which recently came out with three types of ultra bold-tasting chips. “These combinations contain plenty of garlic, ginger, onion to keep the mature palate happy,” and the ingredients “entice you so that you actually have to eat more.” Chocoholics, too, can partake in spicy snacking with treats like Super Chile Toffee Squares that are manufactured by Poco Dolce. This “sweet heat” is “slow-building” and “complex,” qualities that older customers tend to enjoy, the company’s Candice Beltz explains.
Courtesy: The daily beast
Successful retail stores
For a successful retail store there are ten basic rules which you should always apply ...
- Good routing and an inviting environment.
Too often we see that stores have looked at everything expect at a logical routing and an environment that gives an experience to the customer. Experience means a visit that is memorable in many ways, it must be: Inviting, Stimulating and above all invigorating only then can you be successful. - Good lighting
Many retail stores and even retail store giants seem to put good and effective lighting as one of the last financial posts on their budgets when they design a new or revamped store.When the money runs out, as it invariably does, the lighting becomes the balancing item! What I also often notice, is that there are light bulbs missing and or broken. Shows a distinct lack of eye for attention and tells the customer ... we don´t really care too much ... - Good and simple graphics (that sticks in customer minds).
Helps to tell the story and creates in an easy way a good feeling. Don’t do family heirlooms or mom’s handy work…. Use good signage and don’t do handwritten stuff. Make sure the your retail stores are not cluttered with graphics and signage as it will lead to customers switching off. Flat screens that show nothing, tell nothing and do nothing! - Coordinate and tell a story
Make sure that you realise that the average customer is not overly creative and has far less time and inclination to look and search in order to get ideas than we think. The shop should show the client the way to creativity and ideas. Lead them by examples(s). This is true for fashion and non-fashion. The best sales are compound sales! - Friendly and cooperative sales staff
Seems to be a given but amazingly it is not! Scientific research has shown that customers remember people much better than things. When we tested this theory in our chain of 102 specialty food stores it showed beyond any doubt that a friendly gesture or smiling face lasted .The colour of our flooring nobody remembered though. And we spent months deciding and selecting the floor and the colouring. - A point of rest ...
Make sure that customers have a point in the store they can rest or take a short break from shopping. Not a resting place but a point of rest to gather your thoughts and possibly try and taste. - Be honest !
Show prices – don’t hide them – even in the window. Tell stories of products and origins but ensure total honesty. It pays! - A great checkout experience
What is the customer’s last impression of your store? The checkout experience! Make sure the checkout counters are clean and interesting (avoid clutter) When the customer needs to wait, shorten their time by making sure they are “entertained “or not left unattended… Great packaging does not need to be expensive, but helps to re-enforce your stores image and the client’s experience. - Be your OWN customer
Go out the store and listen to your customers when they come out after visiting your store…. That is the time they will voice their opinion that is the moment they will tell the truth as they feel it.. Enter your own store as a customer – detach yourself form your own store – and try to experience what they experience. Be critical and honest! It pays to let mystery shopping take place from time to time … - Cleanliness
Though all of us feel that like our homes the store should be clean, cleanliness is not only a clean floor but much more:
- Mirrors and windows must be clean
- Doors always clean – no fingers or hand prints or even footmarks
- Dust – the eternal battle – must be removed always
- Fixtures tidied , all the time
- Behind the counters – when in line of sight – neatness.
- No buckets, Mops or any other cleaning paraphernalia in the customer’s line of sight.
- I know you guys always clean … but we do not need to know and see how!
Retail is Detail in Lisbon
Travelled for retail business to Lisbon, recently. Lovely city which combines the best of all worlds! The best of the past and the best of today. Great architecture, fantastic avenues and quaint small streets in the old city with modern and traditional retail.
Modern retail and traditional side by side in a vsist to Lisbon, Portugal - a vist to the past and present...
Hotel “Jeronimos 8”
A stylish modern boutique hotel developed in an 18th century Royal Palace opposite the Jeronimo Monastery, built in 16th century grandeur of a world city! Location in the Belem area. The hotel is modern and with great clean lines everywhere. Rooms are neat and well fitted with great beds and linen.Which is, in my opinion, a must for weary travellers.
The hotel is located walking distance from many great museums and monumental buildings as well as the Belem tower on the river Tagus. It also is a 3 minute walk from another Lisbon Institution, Pasteis de Belem.
This great pastry store founded in 1837 makes the world famous sweet pastry pasties that are covered by cinnamon and made according to a “secret “recepy already since 1837! They sell over 1500 each day every day of the year. Wonderful with a small coffee (eat your heart out Starbucks!) for less than 2 US$ for pastry AND Coffee…..
Price for 5 people, includes wine???? Euro 57, 00 for a 3 course meal! Less than US$ 10 per head! And Cash payment only!
Now for the contrast ...
Modern retail and traditional side by side in a vsist to Lisbon, Portugal - a vist to the past and present...
Hotel “Jeronimos 8”
A stylish modern boutique hotel developed in an 18th century Royal Palace opposite the Jeronimo Monastery, built in 16th century grandeur of a world city! Location in the Belem area. The hotel is modern and with great clean lines everywhere. Rooms are neat and well fitted with great beds and linen.Which is, in my opinion, a must for weary travellers.
Allegedly the only design hotel in the area, and first to arrive in Lisbon.
Fun is the check-in, unobtrusive but never the less convenient
Pasteis de Belem established in 1837!
This great pastry store founded in 1837 makes the world famous sweet pastry pasties that are covered by cinnamon and made according to a “secret “recepy already since 1837! They sell over 1500 each day every day of the year. Wonderful with a small coffee (eat your heart out Starbucks!) for less than 2 US$ for pastry AND Coffee…..
Nothing much has changed here in either taste or look!
Food is important to the Portuguese thus lots of trendy and minimalist restaurants with great value food to choose from. I, however, chose tradition without any pretence! One of the many Casa De Pasto, this one in the old part of Janelas Verdes.
Casa De Pasto
Just a door and small – steamed up – window in a wall indicates that there is a "peoples" restaurant there. The name of the place is translated “House where you can graze”. FOOD is the main focus, not the design or atmosphere. Traditional great Portuguese cuisine served in a noisy and for most of us coarse manner! Every rule of retail in the 21st century is ignored. No light but Neon! and no service... But it's honest and real.
6 Tables and wait your turn!
This is what‘s all about FOOD Xoco or INK FISH with lots of …Ink!
Price for 5 people, includes wine???? Euro 57, 00 for a 3 course meal! Less than US$ 10 per head! And Cash payment only!
Now for the contrast ...
A combination of Lunch cafeteria with Gourmet store. In the Campo d'Ourique area of Lisbon http://www.azeitevinagre.com/
Great Lunch at fantastic prices !!!
Retailer and food brand partnership
"Beelieve" it or not... Over the past few years, there's been a surge of interest in urban beekeeping, mostly on a small scale by amateur beekeepers. Fortnum & Mason is now taking the practice to a new level—the famous London retailer has placed four hives on the roof of its 181 Piccadilly building. From where, as Fortnum's describes, the bees are able to "fly high above Mayfair, visiting the grounds, gardens and squares of the best addresses in London, gathering rather superior nectar." (The colony was previously housed by Fortnum's in Shropshire and Oxfordshire.)
Delicate Urban Honey
Pollen from chestnut and lime trees, as well as a wide variety of other flowering plants, is expected to make for a delicate urban honey, which will be on sale from May 2009. A 227g jar of Piccadilly Honey will be priced at GBP 10. Completing the picture, Fortnum & Mason offers an upclose view of the palatial beehives via two webcams.
It's a wonderful example of a retailer and food brand taking an uber-local approach to food production, and creating a still-made-here story that consumers won't be able to resist ;-)
Website: www.fortnumandmason.com
Patisserie of dreams in Paris
Whatever Parisian pastry chef extraordinaire, Philippe Conticini, does gets noticed. At La Pâtisserie des Rêves (the patisserie of dreams), in the chic 7th arrondissement in Paris nothing in the design of the sleek 29 square-metre boutique is reminiscent of a traditional European konditorei.
Most strikingly, the stars of the space — the desserts, cakes and pastries — are displayed on a round platform in the centre. Each of the 15 culinary masterpieces is presented under its own temperature-controlled glass bell suspended from the ceiling. Customers order their selection from the staff, after which each order appears directly from the kitchen. Both ideas evoke the feel of a meticulous laboratory where precious specimens are handled.
Conticini has been in the culinary limelight for more than two decades with his own TV show, several books, restaurants and awards.
Retail studio and training?
Occupying an entire floor at 7 West 22nd Street, the facility is divided into two separate sections, each with its own entrance: A retail / studio and a training area. Unlike other M.A.C Pro stores around the world, this is a full-blown retail / studio and experimentation facility for make-up artists and beauty professionals. With its dramatic open layout, the space is a true feast for the eyes.
Hone your Skills
M.A.C Pro's New York store is completely dedicated to serving the pros. At the mixing station, they can hone their skills, test samples and experiment with the product with all of the tools of the trade nearby. The reference library is stocked with books, magazines and other reference materials for those who want to learn more or do research. At the photography studio, they can record their processes and their results. A separate training area, a kitchenette and bathrooms with showers make this an ideal space for some serious learning.
Brief History
Makeup Art Cosmetics (MAC) launched in 1984 when two Canadians, makeup artist and photographer Frank Toskan and beauty salon owner Frank Angelo, opened a single counter in the basement of the now-defunct Simpson's department store in Toronto. Staffed by professional make-up artists, determined to become the ultimate color authority in make-up, and blessed with an outrageous sense of drama and theatre, M.A.C gained huge popularity among professionals and consumers. The Estee Lauder Companies bought 51 per cent of M.A.C in 1995 and the rest of the shares in 1998. Sleek stores, a vast array of color options, and a sense of professionalism and artistry are still the hallmarks of M.A.C that now has more than 750 stores in 50 countries. By Tuija Seipell.Courtesy: www.thecoolhunter.net
Product packaging design
One area I’ve been paying a lot of attention to in the past five years is packaging. More often than not, packaging is the reason for the success or failure of the product, not the actual product itself. It’s been proven that the design of the the package is one of the top 3 reasons people buy something, just behind the price and the primary need the product fulfills.
Sleeping in fashion a new hotel concept
The hotel: the EXCHANGE
Sleeping in fashion... This new hotel will be designed by selected students and graduates from AMFI Amsterdam Fashion Institute. They will be made responsible for the interior decoration of the 63 one to five star rooms. For this they will work with Dutch artisanal textile producers. All rooms will have a specific design, like models on the catwalk. The interior design is characterised by its diversity: fresh and playful, sexy and comfortable, daring and classical. For a full press release, read more
The above photo is of their other Hotel in Amsterdam.
www.lloydhotel.com/
Sleeping in fashion... This new hotel will be designed by selected students and graduates from AMFI Amsterdam Fashion Institute. They will be made responsible for the interior decoration of the 63 one to five star rooms. For this they will work with Dutch artisanal textile producers. All rooms will have a specific design, like models on the catwalk. The interior design is characterised by its diversity: fresh and playful, sexy and comfortable, daring and classical. For a full press release, read more
The above photo is of their other Hotel in Amsterdam.
www.lloydhotel.com/
10 Crucial Consumer Trends for 2010
Meanwhile, in mature consumer societies, companies will have to do more than just embrace the notion of being a good corporate citizen. To truly prosper, they will have to ‘move with the culture’. This may mean displaying greater transparency and honesty, or having conversations as opposed to one-way advertising, or championing collaboration instead of an us-them mentality. Or, it could be intrinsically about generosity versus greed, or being a bit edgy and daring as opposed to safe and bland.
As always, the future is unevenly distributed: one only needs to look at the Googles and the Amazons and the Zappos and the Virgins of this world to get a feel for 'business as unusual'. So not surprisingly, the trends in this briefing all touch on doing things differently, driven by changing consumer preferences and desires. Time to study and learn from those brands that you think are already mirroring today's more diverse, chaotic, networked society, and then outdo them ;-)


A defining trend for 2010, 2011, 2012, and so on: urbanization on steroids. We'll let the numbers speak for themselves:

Preparing for URBANY and more sophisticated consumers is one thing, running with this trend is another. So here's a hands-on sub-trend to get you going: URBAN PRIDE.
- "Less than 5 per cent of the world’s population lived in cities a century ago. In 2008, for the first time in humanity, that figure exceeded 50 per cent. In the last two decades alone, the urban population of the developing world has grown by an average of 3 million people per week.”
- “By 2050, it will have reached 70 per cent, representing 6.4 billion people. Most of this growth will be taking place in developing regions; Asia will host 63 percent of the global urban population, or 3.3 billion people in 2050.” (Source: the Global Report on Human Settlements 2009, October 2009.)
A forever-growing number of more sophisticated, more demanding, but also more try-out-prone, super-wired urban consumers are snapping up more ‘daring’ goods, services, experiences, campaigns and conversations.
And thanks to near-total online transparency of the latest and greatest, those consumers opting to remain in rural areas will be tempted to act (and shop) online like urban consumers, too.
This of course creates fertile grounds for B2C brands keen on pushing the innovation envelope in any possible way. As Alex Steffen, editor of WorldChanging stated:
“I’m certainly not saying that all innovation is urban, or that the suburbs are brain dead or anything. I am saying that compact, wired and wealthy urban communities seem to me to be becoming the epicenters of innovation these days, and that is going to change what innovations emerge.”
Oh, and don't even get us started on the growing consensus that cities could actually be the most sustainable form of human settlement. But we'll save that one for a future briefing.
Basically, in thriving mega-cities, whose economic and cultural power already often surpass that of entire nations, inhabitants’ identities will be closely tied to a city's culture, its brand, its heritage, its 'being'. This means that for big brands, delivering city-specific products, services and communications that truly incorporate a city's character, will be a great, human and fun way to pay respect to urban citizens around the world.
So, this year and beyond, you basically can’t go wrong to appeal to urbanites’ pride. Some random examples:
- The Absolut Cities Series first launched in New Orleans, when the brand developed a special mango and black pepper blend inspired by the city. Later, Absolut rolled out the City Series to Los Angeles, and in August 2009, Absolut released the taste of Boston - a black tea and elderflower vodka that has a backdrop reminiscent of Fenway Park's Green Monster.
- Since August 2009, people using five Bank Machine ATMs in East London have been able to opt to have their prompts and options given to them in Cockney rhyming slang.
- Guerlain launched a series of city-themed perfumes in July 2009, exclusively available at UK department store Harrods for GBP 130. Paris - Moscow is a combination of musk, fruit and wood; Paris - New York mixes vanilla, cinnamon and cedar; and jasmine, violet and green tea combine to create Paris - Tokyo.
Live reviews from aboard the maiden flight of BA’s new all-business service between London City and JFK
We recently highlighted NOWISM*, and while that mega-trend in its entirety should be on your radar for the next 12 months, let’s dive into one sub-trend that will be truly disruptive: the rise of REAL-TIME REVIEWS.
In short, with even more people sharing, in real time, everything they do**, buy, listen to, watch, attend, wear and so on, and with even more search engines and tracking services making it easy to find and group these ‘live dispatches’ by theme, topic or brand, this year will see ready-to-buy consumers tapping into a live stream of (first-hand) experiences from fellow consumers.We recently highlighted NOWISM*, and while that mega-trend in its entirety should be on your radar for the next 12 months, let’s dive into one sub-trend that will be truly disruptive: the rise of REAL-TIME REVIEWS.
* Consumers’ ingrained lust for instant gratification is being satisfied by a host of novel, important (offline and online) real-time products, services and experiences. Consumers are also feverishly contributing to the real-time content avalanche that’s building as we speak.
** As more people are reviewing and contributing, the sheer mass of opinions will lead to a real-time stream of information, findable and viewable to all. In addition, online access and device convergence will allow more on-the-spot reviews. Twitter is the much-deserved poster child for real-time reviews: it has established itself as the real-time snapshot of what people are thinking/feeling/experiencing and yes, reviewing, around the world.
Next: Just because they can (Twitter's Direct Messages come to mind), consumers who will need more specifics after reading a review, will want to get in direct touch with the reviewer. And because of the self-selecting nature of Twitter, Facebook, LinkedIn, these direct conversations will actually be welcomed by the reviewer, too. By posting reviews for his peers, he or she is almost angling for a follow-up. This will lead to real conversations between like-minded customers and potential buyers, without the brand even being able to monitor what's being said about its products, let alone being able to respond.
So expect numerous services to capitalize on this burgeoning ‘global brain', and its endless real-time reviews and verdicts. Just one example:
- EezeeRator is a free travel companion from French Air Valid that allows passengers to post airline reviews while in flight. Travelers need only download the application—an Android version is available now, with iPhone software coming next month. With an on-board wifi connection, they can then use the application to search for airline and flight information, post reviews, and send messages, tweets and pictures in real-time from their phones. All messages are moderated by the EezeeRator team, and a GPS function confirms that users are where they say they are.
Love this stuff? Then do re-read our TRANSPARENCY TRIUMPH and NOWISM briefings, too. No rest for the wicked!
Luxury. Is it a family of six? Owning a SUB instead of a SUV? Needing nothing at all? You decide.
This year, luxury, and what it means to a bewildering number of ‘consumer segments’, will remain in flux.
So how will luxury brands fare over the next 12 months? What will define luxury over the next few years? The answer is ‘luxury will be whatever you want it to be'. After all, what constitutes luxury is closely related to what constitutes scarcity. And, beyond the basic needs, scarcity is in the eye of the beholder, especially those beholders who are desperately trying to be unique. Now that there are so many more ways to be unique than just buy the biggest and the most expensive, how about luxury constituting:This year, luxury, and what it means to a bewildering number of ‘consumer segments’, will remain in flux.
Anything commissioned? Providing 'access'? Secrets? Stories? Time with one's loved ones? Time for oneself? All things local? Peace and quiet, if not escape? Eco-friendly? Human-friendly? Animal-friendly? Caring? Empathy? Perks? Craft? Friends? Having a larger-than-life perspective? Households of six or more? An audience? Eccentricity? Appointment-only? Relevant information? Extreme personalization? Not having or wanting to consume? Being opinionated? Anything premium? Fuck-you money? Curation if not the absence of any kind of choice? Philanthropy? Bespoke goods and services? Knowledge? Skills? Frugality? Health? Etiquette & manners? Or a mix of any of these?
So don't worry about missing out on the next big thing in luxury, focus on defining it. How? By finding and coining the right (status) trigger for the right audience. Just declare that the end is nigh for anything that’s getting a little too affordable, too accessible, too polluting, or just too well-known. Then introduce something very different (if not the opposite), appealing to the in-crowds who are ready to jump ship anyway ;-)
P.S. We’re not saying ‘traditional’ luxury is going to disappear. Case in point: LIMITED LOCATIONS, a (F)LUXURY sub-trend that ties in nicely with aforementioned URBAN PRIDE:

This year, just sell something special, something premium, something desirable in just one (geographical) location. Which means forgoing a chain-wide rollout or selling to all from a borderless e-shop. The limitation this will put on distribution opportunities will be compensated for by enthusiasm, PR and premium prices.
For shoppers, it brings back the thrill of (literally) having to go places to pick up something for others or themselves. Think about it, what better cure for retail blandness than to turn a Stockholm or Istanbul flagship store into a true destination again? Or what if every one of your stores/outlets/venues had its own unique experience and assortment?
Like aforementioned URBAN PRIDE, turning locations into destinations is something that will mainly benefit bigger brands, helping them become less cookie-cutter, less bland, as niche brands almost practice LIMITED LOCATIONS by default.
Examples from brands already having fun with LIMITED LOCATIONS:
- Fashion brand Bape sells some of its limited edition lines only in stores in the Kagoshima, Harajuku, Nagoya and Matsuyama regions of Tokyo.
- Burberry’s Blue Label is a line of Burberry stores exclusive to Japan that features a more fitted, sassier version of Burberry styles.
- Le Labo fragrances, with fragrance boutiques in New York, LA and Tokyo, and mini-shops in department stores in cities like London, Las Vegas and Berlin, produces an exclusive scent for each major city it sells in, restricting the fragrance's availability to that city alone.
- At Heathrow's Terminal 5, a number of brands have designed exclusive products for their airside stores. Travelers can purchase a range of one-off items, including a pendant from Bulgari, a silver model of the terminal itself from Links of London, and an exclusive Krispy Kreme T5 doughnut.

More people than ever will be living large parts of their lives online in 2010. Yet, those same people will also mingle, meet up, and congregate more often with other ‘warm bodies’ in the offline world.
In fact, social media and mobile communications are fueling a MASS MINGLING that defies virtually every cliché about diminished human interaction in our ‘online era’.
So, forget (for now) a future in which the majority of consumers lose themselves in virtual worlds. Ironically the same technology that was once seen to be—and condemned for—turning entire generations into homebound gaming zombies and avatars, is now deployed to get people out of their homes.
Basically, the more people can get their hands on the right info, at home and on the go; the more they date and network and twitter and socialize online, the more likely they are to eventually meet up with friends and followers in the real world. Why? Because people actually enjoy interacting with other warm bodies, and will do so forever. A list of MASS MINGLING facts and drivers:
- Social media is all about other people to begin with.
From a recent Pew report: "When we examine people’s full personal network – their strong ties and weak ties – internet use in general and use of social networking services such as Facebook in particular are associated with having a more diverse social network. Again, this flies against the notion that technology pulls people away from social engagement."
- The most popular and/or hyped online services, from Foursquare to Google Latitude to Loopt to FireEagle, are currently all about following, finding, tracking, connecting to, and ultimately (spontaneously) meeting up with interesting people (friends and strangers). For some users of these services, 'life-streaming' is now a reality, especially when combined with their blogs, tweets, and Facebook updates pages.
- Terabytes of online (local) content is about informing and alerting people to make the most of their time with others in the real world.
- Last but not least: The mobile web has bridged the gap between either being offline in the real world, or being online but in one location (mostly living rooms and offices). Thanks to a dozen years of predicting an imminent, mass-breakthrough of mobile internet, no one gets really excited about the prospect of no longer being stuck when online. However, it will dominate 2010, and it will fuel MASS MINGLING like there's no tomorrow, as online will be offline by default, and vice versa.
The opportunity is obvious: Anyone involved with anything that helps people get and stay in touch, that gets people from A-Z, or that accommodates those people before, during or after meeting-up with others, should not only rejoice in MASS MINGLING, but make it even easier for customers to meet up in any possible way, too.
Now, there are thousands of MASS MINGLING examples as it is, so we'll stick with just one fun one that is still in 'concept':
- UK network Channel 4 announced the ongoing development of a Facebook app for the hit show 'Come Dine With Me'. The app will give fans of the show, in which amateur chefs hold competing dinner parties for one another, the tools to host their own parties with their Facebook friends.

The numerous green opportunities we highlighted in our ECO-BOUNTY briefing are still up for grabs. From ECO-STURDY to ECO-ICONIC to ECO-TRANSIENT. So what else is building in the Green Arena? How about ECO-EASY:
While the current good intentions of corporations and consumers are helpful, serious eco-results will depend on making products and processes more sustainable without consumers even noticing it, and, if necessary, not leaving much room for consumers and companies to opt for less sustainable alternatives to begin with.
Which will often mean forceful, if not painful, government intervention, or some serious corporate guts, or brilliantly smart design and thinking, if not all of those combined.
Think anything from thoroughly green buildings, to a complete ban on plastic bags and bottles, to super-strict bluefin tuna quota — anything that by default leaves no choice, no room for complacency, and thus makes it 'easy' for consumers (and corporations) to do the right and necessary thing.
Some recent, random and hands-on ECO-EASY examples, from governments to B2C brands, to get you going (or better, to copy or build on):
- The small town of Bundanoon in Australia's New South Wales has banned the sale of bottled water for environmental reasons. The community voted to replace branded water bottles with empty bottles labeled "Bundy on tap" that can be filled and refilled with water from taps and fountains on the main street.
- In September 2009, French President Nicolas Sarkozy announced plans to introduce a carbon tax to reduce greenhouse gas emissions in France. Polluters will have to pay EUR 17 per ton of carbon emitted, which includes not only businesses but individual households as well. The tax will cover 70% of the country's carbon emissions and bring in about EUR 4.3 billion of revenue annually.
- The government of Mexico City recently passed a law restricting businesses from giving out plastic bags that are not biodegradable. Mexico City becomes the second large metropolitan area in the Western Hemisphere to outlaw the bags. San Francisco enacted an ordinance in March 2007 that gave supermarkets six months and large chain pharmacies about a year to phase out the bags.
- UK sandwich chain Pret a Manger decided to stop selling tuna sandwiches after the Earth Day 2009 release of End of the Line, a documentary exposing over-fishing of the world's oceans.
Consumers weaving their web of instant checking, tracking and alerting
If INFOLUST (consumers lusting after relevant information) is the enduring mega trend, then TRACKING and ALERTING are its du jour sub-trends.
First of all, TRACKING & ALERTING is the new searching, as it saves consumers time, makes it impossible to forget or miss out, and thus ultimately gives them yet another level of control. Count on everything being tracked and alerted on (there's more than FedEx packages!): from friends (MASS MINGLING!) to enemies to fuel prices to flights to authors to pizzas to any mentions of oneself.
Oh, and ALERTING, when done well, is of course the ultimate in INFOLUST: relevant information finding consumers, based on (voluntarily revealed) preferences.If INFOLUST (consumers lusting after relevant information) is the enduring mega trend, then TRACKING and ALERTING are its du jour sub-trends.
First of all, TRACKING & ALERTING is the new searching, as it saves consumers time, makes it impossible to forget or miss out, and thus ultimately gives them yet another level of control. Count on everything being tracked and alerted on (there's more than FedEx packages!): from friends (MASS MINGLING!) to enemies to fuel prices to flights to authors to pizzas to any mentions of oneself.
The real opportunity this year? TRACKING and ALERTING is something that consumers actually need and want, that delights them, that they crave. They are quite literally asking for relevant information, even giving you permission to provide them with more. What’s not to like? Learn from examples below, then start adding to the current information overload in meaningful ways ;-)
- A Box Life is an initiative by the Columbia sportswear company to promote the reuse of boxes used to ship purchases made from their online store. The program allows consumers to track the path and life of their boxes through Columbia's A Box Life website. Customers can enter a box's unique tracking number or QR code and see where it's been, how far it has traveled and find out about the other people who have passed the box on. In just over one month after A Box Life's launch in 2009, over 66% of all Columbia's orders were being shipped in reused boxes.
- Fitbit is a small device the user can wear around the clock for continuous, automatic and comprehensive fitness reporting. With a 3D motion sensor the Fitbit tracks the user's activity in three dimensions and converts that data into useful information. Once this is uploaded onto the Fitbit website, users can view detailed data about their fitness-related activities; they can also enter data about what they've eaten and participate in collaborative fitness goals.
- In an effort to be more transparent, New York City Mayor Michael Bloomberg has introduced an online tracking program which allows New Yorkers to view city agency performance and the expenditure of the USD 5 billion in federal stimulus money that New York received
- Launched in San Francisco in early August 2009, Curtis Kimball's mobile Crème Brûlée Cart has attracted more than 8,000 Twitter followers, who rely on his tweets to find out exactly where he'll be, and what flavors are on the menu
- The Warm Cookie Radar from Specialty's Cafe & Bakery sends customers email alerts when batches of just-baked cookies have rolled out of the oven
- Kogi Korean BBQ sells its Korean/Mexican fusion food primarily through two trucks that are always on the move to new locations in the Los Angeles area. To know where to find them, customers must follow Kogi on Twitter
- In 2009, the Brazilian transit authority starting using Twitter to update São Paulo and Rio de Janeiro's motorists and pedestrians of any traffic incidents or transport news. The feed broadcasts tweets from the authority itself, as well as allowing users to share their own experiences of the city's traffic and transport.
- MediClim is a free service in the US and UK for people suffering from arthritis, asthma and cardiovascular disease. Subscribers sign up on the website and complete a brief medical questionnaire. On days with weather conditions that are expected to trigger health problems, subscribers receive an email, or an alert through MediClim's Facebook application, with notification of the conditions and their possible impact.
- Launched in October 2009, Lufthansa's MySkyStatus lets passengers keep their friends and loved-ones up-to-date on their travel progress. The online service sends automatic status updates on location, altitude, departure and arrival to passengers' Twitter and Facebook pages.
- The NetHaggler browser plugin allows consumers to capture the details of any product from participating online retailers and then choose whether to Tag, Nag or Haggle. Tagging simply allows users to set an alert when the product reaches a certain price. If the user chooses to Nag, then their preferred price will be sent to the retailer who will respond with a yes, no, or counter offer. Haggling is similar, but allows NetHaggler to aggregate demand and negotiate a bulk discount. Note: for more pricing-related alerts, see our TRANSPARENCY TRIUMPH briefing.

GENERATION G(ENEROSITY). It was big in 2009, and it will be even bigger this year. In particular all things EMBEDDED GENEROSITY. It incorporates all giving initiatives that make giving and donating painless, if not automatic (after all, pragmatism is the new religion ;-).
On top of that, with collaboration being such an integral part of the zeitgeist, expect lots of innovative corporate giving schemes that involve customers by letting them co-donate and/or co-decide.
So check out these innovative, corporate EMBEDDED GENEROSITY examples that are worth copying or improving::
- Australian Baby Teresa manufactures and sells a variety of 100% cotton onesies for babies, and, for each one purchased, donates another to a baby in need somewhere in the world
- IKEA’s SUNNAN LED desk lamp is powered by solar cells. The product retails for USD 19.99, and for every unit sold in IKEA stores worldwide, another one will be donated to UNICEF to give to children without electricity in refugee camps and villages in remote areas.
- Still going strong, Procter & Gamble and UNICEF have joined forces for the fourth year running, in an effort to raise money for tetanus vaccines. Each time a pack of the Pampers or Fairy brands bearing a "1 Pack = 1 Life-Saving Vaccine" logo is purchased, P&G will donate the cost of one vaccine to UNICEF.
- TOMS Shoes donates a pair of shoes to a child in need for every pair they sell online. As of August 2009, TOMS has given over 150,000 pairs of shoes to children in need. TOMS shoes plans to give 1 million shoes by 2012
- Sage Hospitality is encouraging consumers to complete 8 hours of volunteer service in exchange for 50% - 100% off published room rates in their 52 hotels. To take advantage of the 'Give a Day, Get a Night' scheme, customers must present a letter from the organization they worked for
- Give a Day, Get a Disney Day aims to celebrate and inspire volunteerism. Disney is working with HandsOn Network to highlight a variety of volunteer opportunities with participating organizations across the United States, Puerto Rico and Canada. Starting this month (January 2010), those who contribute their time can have it verified by HandsOn and they'll receive a voucher from Disney for one day admission to a Walt Disney World or Disneyland theme park
- Servus, a Canadian credit union, began handing out CDN 200,000 in ten-dollar bills, giving 20,000 people the opportunity to create a Feel Good Ripple by spending the money on someone else. By pledging CDN 200,00 to the effort, the company hopes to start a ' kindness movement' that will positively affect at least 20,000 people. Servus is distributing the bills through its branches throughout Alberta, and asking participants to write up stories of their kindness online.
- Campbell's Help Grow Your Soup campaign aimed to raise money to maintain farm buildings in need of refurbishment. The campaign asked consumers to vote for one of ten barns in need of work, and for every vote until January 2010, Campbell donated 1 USD to restore the five barns which receive the most votes.
- In October 2009, Twitter’s owners announced that they will begin selling wine through their label, called Fledgling Wine. The wine will be bottled from August 2010 and USD 5 of every bottle sold will go to Room to Read, a charity that organizes literacy programs for children around the world.
- Chicago's Hotel Burnham launched the charity based initiative 'Casual Blue' in 2009. A USD 10 room credit is given to patrons who leave a pair of (old) jeans, which are then donated to local charities.

What insights can we possibly add to the avalanche of intelligence available on where social media is going? Here’s one modest attempt: the importance of owning and making the most (financially) of personal profiles.
And no, we’re not referring to companies / advertisers making money from personal profiles (jeez....), even though they’re dying to ‘mine’ personal data to serve up 'relevant' ads; we're putting our money on data and profile mining by its rightful owners, i.e. consumers. Hence the MYNING, not MINING. Opportunities:
- Now that hundreds of millions of consumers maintain some kind of online profile/presence, who's going to set up an intermediary representing consumers who are willing to disclose (parts of) their purchasing intentions, and then invite companies to put in bids?
- With personal profiles (which are the nucleus of one's personal brand) representing an ever-greater emotional and financial value, expect a burgeoning market for services that protect, store, and, in case of emergencies/death, arrange handing over of one's digital estate to trusted others.
- For guarding personal brands, check ReputationDefender and ClaimID.
- For storing, protecting and handing-over individual data, check out Swiss DNA Bank, which launched in August 2009, offers ultra-secure DNA storage that meets Swiss banking regulations. For a one-time fee of USD 399, customers can store both their self-swabbed DNA and up to 1 GB of digital data, forever. The DNA and the web servers are held in a former Swiss military underground nuclear shelter in Gstaad. Customer's heirs can buy access to their relatives' shared data for USD 69. For consumers eager to keep confidential info out of the wrong hands, the digital data storage can also be purchased individually for USD 299.
Similar digital afterlife services worth checking out: LegacyLocker, Death Switch and Slightly Morbid.

Let’s face it: this year will be rawer, more opinionated, more risqué, more in your face than ever before. Your audiences (who are by now thoroughly exposed to, well, anything, for which you can thank first and foremost the anything-goes online universe) can handle much more quirkiness, more daring innovations, more risqué communications and conversations, more exotic flavors and so on than traditional marketers could have ever dreamed of. In short; audiences in mature consumer societies no longer tolerate being treated like yesteryear’s uninformed, easily shocked, inexperienced, middle-of-the-road consumer.
We've dubbed this MATURIALISM (mature materialism), and, to go full circle, it is closely linked to BUSINESS AS UNUSUAL, to URBANY, to PROFILE MYNING, if not all trends in this Trend Briefing.
So, this year, the question is how far you can/should go as a brand, when mirroring societal beliefs that are about anything but being meek. And no, we’re not saying you have to be rude or nasty or inconsiderate; this is about being a tad more daring and diverse if you want to move with the culture.
- Designed by Moscow-based creative agency Firma, "BDSM", "Fetish" and "Toys" are concept lollipops created for Chupa Chups with a decidedly adult feel (pictured above).
- In a high-profile stance against Proposition 8 (which prohibits gay marriage in California) American Apparel released their Legalize Gay t-shirt in November 2008, which was originally printed to give to protesters at rallies and marches. However, popularity and support of the shirt was so overwhelming that the brand released the shirt for general sale.
- The Icecreamists is a UK ice cream brand that has positioned itself using premium, X-rated flavors. Its most recent flavor, The Sex Pistol, was available exclusively at The Icecreamists' pop-up shop in London's Selfridges department store from September to November 2009.
- Philips recently unveiled the latest addition to its ‘relationship care’ line of adult toys. The Dual Sensual Massager includes devices for both partners in a relationship.
- Wine Cellar Sorbets sells a range of unique sorbets with varietal wines as the main ingredient. The range features traditional vineyard flavors including Sangria Rojo, Cabernet Sauvignon, Pinot Noir, Rosé, Riesling and Champagne.
- Parisian designer, Nicole Locher, has launched a collection of women's tops with embroidered messages including "I Aint Your Fucking Sweetheart", "Little Slut", "Don't You Fucking Look At Me.
- Mid 2009, Air New Zealand launched an ad campaign designed to highlight the airline's transparent prices, which include checked baggage and refreshments. The ad features a range of airline employees going about their business dressed in nothing but body paint.
Afraid to offend and even lose some customers when jumping on the MATURALISM wagon this year? Just think of those future, less-uptight generations you’ll definitely lose if you don’t ;-)
Source: www.trendwatching.com. One of the world's leading trend firms, trendwatching.com sends out its free, monthly Trend Briefings to more than 160,000 subscribers worldwide.


















































