A great retail marketing idea and essential in building your brand are Flagship retail stores.  

Flagship retail stores are brand laboratories
Flagship stores are labs for new retail product development and testing, for bold cross - retail merchandising. A retail flagship store allows for consumer insight – regular thorough feedback from consumers is essential. A flagship store is a place to build customer service – qualified product experts and service are critical. It is particularly important in specialized retail gear stores – choosing a wrong sized suit in a Berghaus retail store can cost you a life.

New retail brand propositions, brand educations, ethical messages, community connections, media venues, event stages, parties, celebrities – flagship retail stores are entertainment venues.


Flagship retail stores tell stories 
If consumers identify with the story they identify with the product. Speedo on Michael Phelps winning 8 gold medals, Rene Lacoste creating the crocodile legend, Berghaus with Leo Houlding’s base jumping para-alpinist adventures. Flagship retail stores tell a story through images, video, events, and activities.