GREAT IDEA ! but can it it succeed?

This is a real treat! The Papabubble sweet stores. Papabubble the “candystore laboratory”

A magical world of sweet making. Colours and interaction – especially for Kids (and grownups that still feel like kids!) Discovered it first by us in New York and now also in Amsterdam, the Netherlands (and many other international cities)

The idea  though not entirely new, is great and should work well in many cities. The interaction between the sweet makers, their craft and the public creates an exciting experience for all.
One point of criticism though ... The store experience, the layout and the “drama ‘ could be much more poignant . It is in my opinion too tame and does not match up to the exciting  possibilities the concept promises.


A great idea does not always succeeds just by opening up in many places, it only succeeds if its promise is carried through in store layout, store quality and store experience...

http://www.papabubble.com