It seems that there is a real change a foot in retail Food marketing. The new E numbers are slowly becoming more prominent allround:

• ELEGANT
• EMOTIONAL
• ESSENTIAL
• EACHOTHER 
• EVE

The consumer mood as result of the world financial and banking crisis, turned off the attitude of grab and spend and  moved away from EGO over to EVA. In new Food Retail we see clearly what that means .

ELEGANT & EVE  
Instead of flashy, cool, fast, minimalistic and  Male to elegant and Eva. Vosges Haut chocolat  in Paris  www.vosgeschocolate.com
EMOTIONAL instead  of RATIONAL
Warmer and more overpowering colour combinations take the place of the whites and blues. We want to feel comfortable rather than reasonable ……
www.ifancyasnog.com




ESSENTIAL & EACHOTHER
Real, honest and Organic. No more quick and nasty  but  energetic and  real. We are more concerned about eachother and the planet now than about the individual.
www.daylesfordorganic.com



Look also at the new Starbucks concept in Seattle called 15th Avenue... not even called Starbucks anymore!
www.streetlevelcoffee.com